It's all about lagom.
Lagom (pronounced [ˈlɑ̀ːɡɔm]) is a swedish word meaning "just the right amount".
The Lexin Swedish-English dictionary defines lagom as "enough, sufficient, adequate, just right". Lagom is also widely translated as "in moderation",
"in balance", "perfect-simple", and "suitable" (in matter of amounts).
I am working in two fields: design / concept / development and baking – a perfect, in-balance coexistence which triggers both sides of my brain.
It doesn't matter which field I am currently working on, unterstanding and fulfilling my clients' needs is self-evident. The key to make them feel satisfied and happy with the final product is passion.